The new visual identity of ISIA Roma Design – Italy’s first public university institute of design – opens up a new point of view, merging the institute’s history and values with modern communication needs and combining the institutional side with an experimental vision.
The identity, designed by Intorno Design (Guido Lombardo, Tommaso Salvatori, Antonello Lipori, Giampiero Donno), uses Ministryby Rian Hughes as their brand typeface.
From square to circle, from circle to sphere. We move on to a new evolutionary stage, which evokes the dimension of globality, complexity and perfection, but also internationality, variety of viewpoints, form as volume, design as process and ability to see beyond, and experiments with new forms, visual languages, interactions with a systemic, technological and meta-design approach.
In the ISIA identity, colour is also dynamic and can fade into any other tone of the colour circle when it is desired to highlight and give character to an important activity or event.