Reebok logos, 1970s–2002
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Reebok sticker from Logo Loco’s collection:
In 2019, Reebok has officially returned to Motter Tektura for their wordmark. Brand New took a close look at the new logo and identity. It was done in-house in collaboration with Darrin Crescenzi, who comments:
Presented the opportunity to unite Reebok under one banner, my challenge was to comb through Reebok’s vast archives to understand which of their many logos had the most equity and potential to unify the previously separated performance and lifestyle divisions, then modernize that asset to meet the needs of today’s communications and the latest methods-of-make.
Resurrecting the Reebok Vector logo satisfies every goal we set out to achieve — it’s beloved, dynamic, and looks amazing on footwear and apparel.