“Die neue Art, Kunst zu erleben!” ad for artCard
Contributed by Bonez Designz
on Nov 4th, 2023. Artwork published in
circa May 2014
.
License: All Rights Reserved.
Art is a magazine published and distributed in Germany on a monthly basis. The focus of the magazine is on the (fine) art scene showcasing established and new contemporary artists across disciplines.
The magazine also has an artCard which gives individuals reduced cost entry to over 300 museums. As part of the promotion for artCard the magazine has advertisement spreads in magazines. The design for the spreads needs to promote the product while maintaining the contemporary art element to make it instantly clear that it is art related. Along with the bold colours and strong visuals of the magazine, the design team selected the typeface Inky by Bonez Designz, reinforcing the art theme.
