The organization SGD, Swiss Graphic Designers (professional association of Swiss graphic designers) launched a campaign under the motto “Be a style guide” and accompanying hashtag #lifeasagraphicdesigner during the Interaction Design Lab in Bern, 2021. The intended audience are design studios and agencies that offer in-house apprentice programs. The campaign was designed by Scarton Stingelin and contains various media outlets such as a website, social media posts, flyers, and posters.
Axia is a sans serif uniwidth typeface composed of concise letterforms. All of the widths of the roman and italic weights harmonize perfectly with one another without changing the line length. Text set in Light or Black results in the same, economical copyfit.