Studio Shinko 新古

Emeritus Display by Blaze Type and ABC Monument Grotesk by Dinamo in use for an unrealized rebranding for a wellness studio. From Geoffrey Mark Taylor:

Rebrand for men’s hair and wellness studio Shinko (新古; “new and old”) from earlier this year. Unfortunately the studio was forced to close as a result of Melbourne’s lockdown before this brand could hit the ground, but fingers crossed it’s something they can revisit in the future.

An enormous thanks to Fabian from ABC Dinamo for not only his time and kindness, but supplying the custom weight of Monument Grotesk to match the blackletter. Also a special thank you to Ryo Takara for assisting with the kanji.

Photography: D. Wheeler