British Embassy Logos

5 Comments on “British Embassy Logos”

1. Florian Hardwig says:

   Nov 9th, 2013  12:09 pm

   That’s not what they used for the lettering on the British embassy in Berlin. This style looks more like a Futura derivative:

   

2. Florian Hardwig says:

   Nov 9th, 2013  12:26 pm

   By the way, the United States present themselves in faux small caps from a generic grotesque:

   
   Photo: CC Håkan Dahlström

   The French went for the quintessential French typeface — “Europe”:

   And the Dutch? Painted Arial, what else!
   Photo: © Frank Grießhammer

3. Stephen Coles says:

   Nov 9th, 2013  7:43 pm

   That’s not what they used for the lettering on the British embassy in Berlin.

   I stumbled on these Dax logos in a search for something else. They seem fairly new and not universally used. Perhaps it’s a rebrand in transition.

   What a high standard that has been set by the world’s embassies!

   “Europe”? Is that a typo or joke I don’t get?

4. Florian Hardwig says:

   Nov 9th, 2013  8:45 pm

   In France, Deberny & Peignot possessed the rights to distribute Futura. They renamed it to Europe — according to Fernand Baudin, in order to mask its German origins.

5. Kerry says:

   Nov 10th, 2013  1:34 am

   I am particularly disappointed by the Dutch embassy’s use of Arial, although the American embassy’s faux small caps come rather close.