Triple Exposure was an exhibition held at the Victoria and Albert Museum, London, from September 1999 to January 2000. As this was an exhibition featuring three fashion/music photographers from the 1960s, I avoided focusing on just one of the photographers to represent the show. I devised a graphics solution by incorporating elements of each photographer’s key images, creating three roundels (the “triple” aspect) with photographs that contained circular elements, for example, the football, parachute and sunglasses, and overprinting them to evoke early UK 1960s graphics. Using the vivid CMYK colours on the target motifs linked the design appropriately to the new fashion, Pop Art and UK Mod movement of the period.
Using Bell Gothicas the primary typeface gave the typography a utilitarian feel and a bold print presence. The design was applied across an extensive marketing campaign, including transport and outdoor advertising sites. The shown images were generated from my original V&A artwork files and applied to contemporary mock-ups.
The posters use details from: Ronald Traeger: St Peter’s, Rome, May 1962; John Cowen: Model Jill Kennington in a fashion story “Birds in space”, June 1963; Michael Cooper: Keith Richards 1969.