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Goody

Contributed by XYZ Type on Feb 20th, 2023. Artwork published in .
Goody 1
Source: www.ongoody.com Goody. License: All Rights Reserved.

For a typographic refresh of the premium gifting service Goody, chief technology officer Mark Bao chose Escalator to replace their previous use of Graphik on their website. Finding that the new all-Escalator typographic palette didn’t comfortably fit the site’s existing structure, he commissioned a tailored version of the typeface, with a higher x-height, spacing adjustments, and slight tweaks to the glyph shapes. Like the retail version of Escalator, the customized version includes a variable font with an optical size axis optimized for onscreen clarity and a wide range of expression.

The customization project is described in an article on the XYZ Type site.

Goody 2
Source: www.ongoody.com Goody. License: All Rights Reserved.
Goody 3
Source: www.ongoody.com Goody. License: All Rights Reserved.
Goody 4
Source: www.ongoody.com Goody. License: All Rights Reserved.
Goody 5
Source: www.ongoody.com Goody. License: All Rights Reserved.
Goody 6
Source: www.ongoody.com Goody. License: All Rights Reserved.
Goody 7
Source: www.facebook.com Goody. License: All Rights Reserved.

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  • Escalator

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