Linney Cooper Carpets & Flooring

Linney Cooper are an established, family-run flooring company renowned for creating bespoke carpets for luxury interiors throughout the globe, including Buckingham Palace. Since 1964, they have used a combination of traditional methods and modern techniques.

In 2022, Linney Cooper undertook a rebrand, using F37 Foundry’s F37 Bergman. With its tapered stems and geometric thick/thin lines, F37 Bergman is just the job for luxury branding. According to View Creative Agency, “the typography was chosen to compliment the logomark to tie in with the Royal Warrant and luxurious look.”

Linney Cooper comments:

We chose F37 Bergman for our main logo font and promotional material headings due to its strong and bold presence. The modern and slim letters are also aesthetic with a professional quality which represents our brand well.

F37 Bergman is supported by Lato.