März book covers (1969–1987)
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“Your successes will increase if you use good advertising typefaces.” In 1908, H. Berthold AG promoted the new Reklameschrift Block with a specimen booklet. The cover? Black with red on yellow!
The compact Ä in the MÄRZ logo is not a customization. Such umlaut glyphs with lowered dots were included in the fonts right from the start, as seen on Berthold’s Blockheft from November 1908.
Here’s Andreas Seidel’s post about the relaunched März: