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März book covers, 1969–1987

The identity for the emancipatory books by the radical West German publisher consists of two simple ingredients: the Block typeface and the color combo yellow, red and black.

Contributed by Florian Hardwig on Feb 13th, 2023. Artwork published in
circa 1969
.

2 Comments on “März book covers, 1969–1987”

  1. “Your successes will increase if you use good advertising typefaces.” In 1908, H. Berthold AG promoted the new Reklameschrift Block with a specimen booklet. The cover? Black with red on yellow!

    Image: Stiftung Deutsches Technikmuseum Berlin (CC0)

    The compact Ä in the MÄRZ logo is not a customization. Such umlaut glyphs with lowered dots were included in the fonts right from the start, as seen on Berthold’s Blockheft from November 1908.

    Image: Stiftung Deutsches Technikmuseum Berlin (CC)

  2. Here’s Andreas Seidel’s post about the relaunched März:

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