The ‘BERLIN’ brand with its tourist stores for souvenirs and city merchandise is likely the most omnipresent use of FF Justlefthand in Berlin. Founded in 1991 by Michael Stiebitz during the Berlin Olympic Games bid campaign, the sports marketing company M.A.X. 2001 created ‘BERLIN’ as “the capital city’s brand” in 1994.
According to M.A.X. 2001, the five colors are based on the Olympic rings and symbolize the multicultural wealth of the capital. The arrangement of the six letters in two lines is said to refer to the city’s historical division and to emphasize its reunion in 1989/90.
Hello! i will to Berlin next week and i want to buy a t-shirt like that. Which is the adress of the shop ? Thank you !!!
There are several shops. Please see this list.
Contributed by Jennifer Kennard
Contributed by Nick Sherman
Contributed by Indra Kupferschmid
Photo(s) by Nick Sherman on Flickr.
Contributed by Stephen Coles