IVAÍ Gin is the first product from Água da Glória Destilaria that is “concerned with sustainability”. They are located in São João do Ivaí, a small municipality in Paraná, Brazil, and decided to honor the river of the same name that runs through the state.
How to represent the majestic Ivaí river, one of the great rivers of Paraná, in a new line of premium Brazilian gins? With the expansion of the gin market in the country and the increase in competitiveness, it was necessary to create a differentiated label, attentive to details, capable of attracting the consumer’s attention at points of sale and also positioning the brand as a high-end product.
The logo is an ambigram and was developed from customizations of the Highgate typeface. We chose it for its inspiration in the traditional British stone sculpture. The reason for this is that the distillery is located above an important aquifer in the region and the master distiller, who is English, had to “sculpt” a source to use the purest water possible in the gin distillations.
We completed the identity with FM Bolyar Sans for its extended feature and display, creating a contrast with the logo. Bickham Script is used for some highlighted “handwritten” texts such as the signature of a representative of the distillery. We chose Bickham because it is based on the works of English calligrapher George Bickham.
For institutional and legal texts on the packaging, we opted for Motiva Sans, a Brazilian typeface developed by Plau, due to its good performance in print and digital media, which gives us good flexibility for applications from labels to the website and social media
We developed a bespoke bottle design with an elegant shape, embossed with the distillery’s logo, the brand’s aspirational phrase Siga o Fluxo do Rio (“Follow the flow of the river”), in addition to a graphic representation of the movement of the waters around the bottle . The label stands out on the smooth part of the glass, personifying the river, with a special wide and wavy cut that surrounds the bottle in a spiral. The choice of predominance of white over textured paper, with fluid elements in relief, stands out on the shelf and communicates the sophistication and craftsmanship of the product.
In addition, hot stamping details were applied, adding elegance and an interesting light game to be appreciated when handling the packages, with six color variations that distinguish the flavors of the gins. Furthermore, inspired by the fluidity of water, the topographic and hydrographic composition of the area where the gin is produced, a series of unique textures were developed through the artisanal art of paper marbling (liquid surface design method, which can produce patterns similar to smooth marble or other types of stone). These patterns were applied on the back, on the adhesive part of the self-adhesive labels, allowing the graphics to be seen through the space between the strips of paper.
The packaging invites the consumer to explore the bottle by looking around through the label like the flow of a river and explore the touch through the tactile set of nobility and high reliefs in glass and paper. The result is a premium packaging that fulfills the objective of representing the concept behind the brand and still respecting the strategic needs of a business in the launch phase.