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Harumi Gals by Harumi Yamaguchi

Contributed by Nathan Prost on May 1st, 2023. Artwork published in .
Harumi Gals by Harumi Yamaguchi 1
Source: terrranova.com License: All Rights Reserved.

Harumi Gals is a term associated with Japanese artist Harumi Yamaguchi (b. 1941) because of her poster series made for the Seibu shop in the 1970s. The posters feature stylish women wearing fashionable clothes and became very popular in Japan at the time. The term is now sometimes used to refer to this particular poster series.

Harumi Gals is also the title of a monograph published by Hioshina in 2016. From distributor Terranova:

Harumi Gals collects the iconic series of pin-up drawings created by Japanese artist Harumi Yamaguchi since the 1970s. The art became symbolic of changes of the role of the woman in Japanese society and enjoys high critical esteem, partly due to its nature as a pin-up series created by a woman artist.

The publication Harumi Gals features all 115 original airbrush drawings created since 1973 and concludes with an essay by Noi Sawaragi (in Japanese and English).

The cover design with the text in the top left corner offers just the most basic practical information, with the title and the artist’s name presented in a rather basic typeface, Aldine 721 Bold Condensed, part of Bitstream’s digitization of Monotype Plantin. The text blends into the image by the choice of a low-profile typeface.

The soft-bound book has 182 pages measuring 280×216 mm. It was printed in a limited edition of 1,000 copies. ISBN 978–4–9909289–0–2.

Harumi Gals by Harumi Yamaguchi 2
Source: www.after8books.com License: All Rights Reserved.
Harumi Gals by Harumi Yamaguchi 3
Source: pen-online.com License: All Rights Reserved.
Harumi Gals by Harumi Yamaguchi 4
Source: jp.mercari.com License: All Rights Reserved.

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  • Aldine 721

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