Released in June 2022, Mavis is a build-it-yourself analog synthesizer kit from Moog Music Inc. The identity for this synthesizer is anchored by Cinetype and Haptik—both released by Grilli Type—alongside Gotham and Trade Gothic, two mainstays of Moog’s core branding and product design. Art direction and design by Erik Pedersen and Emory Brandon.
The straight-lines-only design of Cinetype speaks to the collaborative nature of Mavis’ design process and the stack of curve-free CAD drawings produced by the engineering team along the way. Haptik’s tactile uppercase letters and numbers were chosen to reflect the hands-on process of assembling this synthesizer yourself.