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Anmerkung zur Pflege von Leuck Autobatterien

Contributed by Florian Hardwig on Nov 21st, 2013. Artwork published in .
    Anmerkung zur Pflege von Leuck Autobatterien 1
    Photo: Florian Hardwig. Courtesy of Ilja Wanka. License: CC BY-SA.

    As it was common at the time, the specimen for Slogan (1958) came with a number of made up in-use samples, in all kinds of sizes, colors and paper grades. This leaflet with “Maintenance instructions for Leuck car batteries” additionally features Erbar Grotesk and the breitfett (black extended) cut of Aurora Grotesk. Latter was revived as Annonce.

    Slogan can be described as a slightly beefier reprise of Charme, which was published the year before. Both brush scripts were created by Helmut Matheis. Today, Matheis turned 96. He is still active as calligrapher and lettering artist. His latest typeface design, Judo, was released earlier this year.

    Anmerkung zur Pflege von Leuck Autobatterien 2
    Photo: Florian Hardwig. Courtesy of Ilja Wanka. License: CC BY-SA.
    Anmerkung zur Pflege von Leuck Autobatterien 3
    Photo: Florian Hardwig. Courtesy of Ilja Wanka. License: CC BY-SA.
    Anmerkung zur Pflege von Leuck Autobatterien 4
    Photo: Florian Hardwig. Courtesy of Ilja Wanka. License: CC BY-SA.

    Typefaces

    • Slogan
    • Aurora-Grotesk
    • Erbar-Grotesk

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