Dutch financial institution SNS Bank makes extensive use of Dunbar Tall for the display typography in their 2022 rebrand, designed by advertising agency Alfred International. The brand design is full of color and large typography, which feels inviting and welcoming, perfectly aligning with their human first “it’s all about you” messaging.
Their type palette uses the Extra Bold weight of Dunbar Tall consistently for their largest headlines, with the Bold weight used for smaller headlines. For the smaller body copy they use Mulish. The rebrand was launched with a series of commercials, where the Extra Bold headlines are animated using motion graphics. The heavy type sits on top of solid color blocks which go in front of and behind people in these scenes, giving the words a physical presence in the story, rather than just superimposing type on top of the videos at the end.
I love to see this kind of bold typography used to great effect for the brand identity of a bank. It is effective in making SNS stand out from the typically reserved typography of banks and financial institutions in general. SNS Bank’s typographic voice is personable and forward-looking, rather than boring and stuck in the past, which is a welcome change here.
