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Helvetica The Perfume

Contributed by Stephen Coles on Nov 23rd, 2013.
    Helvetica The Perfume 1
    Source: http://helveticatheperfume.com License: All Rights Reserved.

    This 24k gold printed bottle of “Helvetica The Perfume” contains 2 oz. of distilled water. Nothing more. It is “The Scent of Nothing”. I suppose it could also be marketed as “The Scent of Everything”.

    I discovered this today via a tweet by Erik Spiekermann, whose memorable description of the typeface in the film Helvetica could have inspired the product (or at least its other tagline: “Air. Water. You.”)…

    It is ubiquitous. It is a default. It’s air. It’s just air. There’s no choice. You have to breathe, so you have to use Helvetica.

    Helvetica The Perfume 2
    Source: http://helveticatheperfume.com License: All Rights Reserved.

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