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Jantzen Swimwear Ads, 1938–41

Contributed by Stephen Coles on Nov 25th, 2013. Artwork published in .
    Jantzen Swimwear Ads, 1938–41 1
    Source: http://www.flickr.com Copyright the estate of George Petty. Scanned and restored by Paul Malon. License: All Rights Reserved.

    Illustrations by George Petty. Futura and Spartan are often impossible to tell apart without seeing the actual metal type, so we could very well be seeing either or both here. But I’m going with Spartan given the American origin, the signpainter’s quotes, the ‘1’ with a flat terminal on the top horizontal, and the non-descending ‘J’.

    1939
    Source: http://www.flickr.com Copyright the estate of George Petty. Scanned and restored by Paul Malon. License: All Rights Reserved.

    1939

    1941
    Source: http://www.flickr.com Copyright the estate of George Petty. Scanned and restored by Paul Malon. License: All Rights Reserved.

    1941

    1938
    Source: http://www.flickr.com Copyright the estate of George Petty. Scanned and restored by Paul Malon. License: All Rights Reserved.

    1938

    1939
    Source: http://www.flickr.com Copyright the estate of George Petty. Scanned and restored by Paul Malon. License: All Rights Reserved.

    1939

    Jantzen Swimwear Ads, 1938–41 6
    Source: http://www.flickr.com Copyright the estate of George Petty. Scanned and restored by Paul Malon. License: All Rights Reserved.

    Typefaces

    • Bodoni
    • Franklin Gothic
    • Spartan

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