Naming, creative and art direction and brand design by EMME & Co:
Milee is an Institute of Development & Early Stimulation located in Mexico formerly known as Ducky. Our challenge was to create a brand that could resonate with a local audience by a strong storytelling & a visual system that could connect with people.
As a result, we build a playful, colorful, and interactive brand with a wide color palette, contrasts and a cheerful and dynamic logo.
The new brand typefaces for MIlee are Beatrice by Sharp Type and Clearface by Monotype. Together they gather an enjoyable brand, with a design system that reveals a series of collateral that helps the user connect with the brand.