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John Lewis Toys

Contributed by Stephen Coles on Nov 25th, 2013. Artwork published in
2012
.
John Lewis Toys 1
Source: irvingandco.com License: All Rights Reserved.

“Irving have updated the packaging for the complete range of John Lewis’ own brand toys. Working across seven categories from Pre-school through to Games, we have created a clean, simple design which focuses on the key attributes and values of each product category and age group. For pre-school we collaborated with Monotype to develop a bespoke rounded version of Gill Sans for John Lewis.” — Irving & Co

John Lewis Toys 2
Source: irvingandco.com License: All Rights Reserved.
John Lewis Toys 3
Source: irvingandco.com License: All Rights Reserved.
John Lewis Toys 4
Source: irvingandco.com License: All Rights Reserved.
John Lewis Toys 5
Source: irvingandco.com License: All Rights Reserved.
John Lewis Toys 6
Source: irvingandco.com License: All Rights Reserved.

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  • Gill Sans

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1 Comment on “John Lewis Toys”

  1. Dan Rhatigan says:
    Oct 13th, 2015 4:31 pm

    I did this rounded version of Gill Sans: it was one of my first custom projects at Monotype. So glad to finally see an example of it being used!

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