Tired of the ongoing, unfulfilling search for the holy trinity of underwear (comfortable, sustainable and sexy), Nala decided to take things into their own hands. Nala is an Australian-based underwear brand making fun, bold and comfortable products with a sustainability focus, empowering their audience to look, feel and do good. They had the product expertise to create planet-friendly, affordable underwear without the sacrifice of quality. And they knew what they stood for – a mission to break social stigmas around women’s bodies and create an ultra-inclusive lingerie brand that stood for and represented all body types, genders and races.
With this in mind, Universal Favourite created a flexible and vibrant design system that looked as good as their offering felt and championed the diversity and attitudinal tone of the audience they serve.
The brand uses simple and reliable typefaces to offset the beautiful visual rebellion of the photography and patterns. The primary typeface is Moderat Condensed – its low-stroke contrast and subtle detail providing a timeless quality suited for body text and large headlines. It pairs perfectly with Moderat Mono, whose technical flair and tactility sings as the brand’s accent font. The Nala logo is custom drawn.