“King Stairs” campaign by Burger King
“Dear Bronx, we know that clowns can be annoying” – Block Condensed and FF DIN for the “King Stairs” campaign by Burger King, in collaboration with delivery service Uber Eats.
The Drum has the story behind it:
There’s a staircase in the Bronx, NY that has quickly gained notoriety after its display in a recent movie about a clown turned criminal in Gotham City, and the stairs have quickly become a top New York City tourist destination.
Because of this, residents in the Bronx have become increasingly frustrated with the uptick of disruptive tourists. Burger King knows how annoying clowns can be, and they want to put a happy face on all Bronx residents.
To make Bronx residents forget about the annoying tourists, at least for a little while, Burger King is partnering with Uber Eats to give them a free Whopper sandwich.
