Bloom brand and packaging redesign
Contributed by Paul Marcucilli on Apr 7th, 2023. Artwork published in
May 2022
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Bloom was created to help women who are intimidated by supplements (and fitness overall) meet their full potential. The branding utilizes stylized ingredient illustrations to add modernity and charm, while a cleaned-up communication hierarchy brings focus to each SKU’s unique benefit. The logomark is a custom form of the typeface Gazpacho, transitioning the existing B into a more elevated, memorable, and curvaceous “Bloom” that health-conscious females can relate to. TT Travels and Timesquare serve as the brand’s primary fonts, used for all brand messaging.
