Saisons Zéro wayfinding

Saisons Zéro is a temporary occupation project of the Poor Clares Convent in Roubaix, France. A team around architects collective Zerm works towards the rehabilitation of the building, and to open it to the neighborhood.

Imagined as a truly alternative action on architectural heritage, the temporary occupation of this building enables its residents to experiment with practical, economical and simple ways to cater to essential needs such as housing, working, celebrating and living together as the days and seasons go by.

The visual identity and signage were inspired by the experimental feature of the project, as well as the need to make the building accessible to the visitors and the neighborhood residents.

Neue Montreal by Pangram Pangram is used in a single style, all caps, throughout the identity.