Kaaru Triple Cer0
Contributed by The Rookies™ on Apr 7th, 2023.
Photo: The Rookies™. License: All Rights Reserved.
Kaarú is an Ecuador based producer of Greek yoghurt. The Rookies were asked to design the packaging for their new Triple Cer0 product line: a yoghurt with fruit pieces, offering a firm and creamy texture.
A grid system was designed to allow the content to be organized flexibly across the bottle and provide structure to the overall design language. Illustration also plays a key role. The illustrations are friendly, attractive and uplifting, combining layers of texture and color to reflect the natural beauty and naturalness of the fruits.
Recoleta and Brandon Grotesque were used as primary and secondary typeface. The pre-existing brand logo uses Lust.
Photo: The Rookies™. License: All Rights Reserved.
Photo: The Rookies™. License: All Rights Reserved.
Photo: The Rookies™. License: All Rights Reserved.
Photo: The Rookies™. License: All Rights Reserved.
Photo: The Rookies™. License: All Rights Reserved.
Photo: The Rookies™. License: All Rights Reserved.
Photo: The Rookies™. License: All Rights Reserved.
