Kaarú is an Ecuador based producer of Greek yoghurt. The Rookies were asked to design the packaging for their new Triple Cer0 product line: a yoghurt with fruit pieces, offering a firm and creamy texture.
A grid system was designed to allow the content to be organized flexibly across the bottle and provide structure to the overall design language. Illustration also plays a key role. The illustrations are friendly, attractive and uplifting, combining layers of texture and color to reflect the natural beauty and naturalness of the fruits.