Paola Simeone

The visual identity of Paola Simeone’s brand was designed by Era Studio:

Paola Simeone is a brand of handcrafted bags founded in 2017 in the heart of Verona.
The ethics of the project is to reinterpret the Italian artisan tradition in a modern key, keeping alive the techniques of a quality manufacture, according to a contemporary woman. This concept is the basis for the realization of each product. Paola Simeone realizes versatile and timeless bags, taking care of each model from the selection of the materials used to the design and choice of the smallest details.

Set in Bastardo Grotesk, the logo adds a touch of edge to the softness of the leather.