5 Comments on “Happy Eater”
A lovely post! Thank you, David. I have added a couple more images found on Flickr.
Although the restaurant chain predates the 1980 release of the videogame Pac-Man, surely the logo was inspired by Pac-Man and must come after it.
I looked into this: both the Happy Eater name as well as the symbol were filed with the United States Patent and Trademark Office on June 18, 1979. They were filed in the UK already on April 30, 1976, under Reg. Nos. 1,062,273 and 1,062,274 (name) and 1,062,276 (symbol). The Happy Eater mark thus predates Pac-Man! I have adjusted the date.
Detail from the Official Gazette of the United States Patent and Trademark Office, Vol. 998 Issue 5
I was always under the impression that “Fat Charlie” was in fact the name of the chef figure in the logo for Happy Eater’s arch-rival Little Chef and the Guardian article linked to in David’s post seems to confirm that.
You are absolutely right, Storm – thanks for catching this! I have removed the reference, in order not to spread any confusion. Shown below is the real “Fat Charlie” as used by Little Chef:
Great finds! Sorry for mis-reading The Guardian article re Fat Charlie.
He sure does look like a happy eater