ADCC 2022

For the 2022 ADCC Awards, the Advertising & Design Club of Canada approached Baillat Studio to brand their call for entries. Visually, the concept materializes in a galaxy of interlinked dots that represent the Canadian creative community. “Connecting the Dots” also forms the basis of creativity: the ability to connect different elements in order to generate new ideas.

A dot is a singular entity in space that becomes stronger when linked and connected to others. The dots become a form, a shape, a complex entity, a society. Dots then form a line which gives direction and purpose. The French and English text composed for the occasion is generated from the simple search engine query “Connecting the dots…”.

For the typefaces, Monument Grotesk and Camera from the ABC Dinamo foundry and Tiny from the Velvetyne foundry are used for the campaign.