Mad Max movie posters

Movie posters for the 1979 Australian science fiction film Mad Max, directed by George Miller. Starring Mel Gibson as Max Rockatansky, a rogue cop, out for the blood of those who murdered his wife and child. It is the first film in the Mad Max series.

For the 1979 Australian One Sheet, the film’s logo, rendered in a 3D chrome effect with bevel, is based on Kabel Black, which is also used for the credit block. The tagline is set in the bold weight of Futura. This one sheet poster design was printed in three alternate colors – blue, purple and orange. The designer is unknown. The logo featured on this poster is also used in the film’s opening title sequence, designed by Bill Owen.

For the 1979 British One Sheet, the film’s title is rendered in a perspective logotype that appears hand lettered. The tagline and credit block are set in ITC Serif Gothic. Artwork and design by Tom Beauvais.

For the 1980 US One Sheet, the film’s title is set in Reporter, in blood red with a white shadow. The tagline is set in Helvetica Condensed. The credit block is set in Helvetica Compressed, with additional “Released by” text set in what looks to be either Neue Aurora or Inserat-Grotesk. Copyright notice is set in Trade Gothic Extended. Artwork and design by Bill Garland. An early comp of this poster can be viewed here. The titling featured on this poster is also used in the US trailer for the film.