Implus is a global organisation that currently houses 18 brands, and they came to us for some brand strategy work and to update their brand identity.
Using our brand strategy framework we were able to identify Implus’ archetype, mission and purpose which created a solid base for the brand identity work to stem from.
Taking our cues from this strategic work, we worked on tone of voice, internal and external communications, positioning and the company’s mission. We also took a fresh look at the Implus brand identity to bring it up to date and align with Implus’ people-centric focus.
Using lightweight forms, and soft shapes we brought together the brand’s inclusive, human side and paired that with a new vibrant colourway that nods to the bold and dynamic approach of Implus and their suite of brands. Presenting ideas to incorporate staff engagement with customisation of the Implus marque, a framework of logo uses for internal and external communications, and a brand strategy to inform the company’s mission, purpose and values meant we could guide Implus in elevating their brand on all levels.