Bathus
Contributed by Samihan Shani on May 5th, 2023. Artwork published in
circa 2022
.
Bathus offers a poetic approach to elevating the permanent cosmetics space.
In procedures of permanency, trust is of the utmost importance. It was our task to relay this trust in a way that embraced both flaws and perfection, sensuality and sophistication, chaos and structure.
We encapsulated the poetic nature of the brand and elevated the permanent makeup space by celebrating these dual modes and turning them into a brand experience that is truly poetic.
Creative director & designer: Meryl Vedros
Strategist & art director: Samihan Shani
Brand voice & copy: Nicole Best
Web designer & developer: Samihan Shani
