Florentine, Stockholm

Florentine is an Italian restaurant in Stockholm, Sweden, created by Urban Italian Group. We started the branding design by imagining Florentine as a woman from Florence who picks her own produce and local wine as a way to communicate the restaurant’s commitment to quality and authenticity. The logo design is set with a bold typeface to match the retro feel of the interior, and has alternative versions for use on different mediums.

Our type choice for the main logo was Cubano to start out a bold identity, which was useful on the custom designed mosaic on the entrance. The branding is completed with Geomanist on the menu and hoarding designs. We used Carnaby Street (Beasts of England) typeface on menu and website titles to complement the word mark.

We are seeing illustrations of Florentine in a subtle way through the branding, trying out pasta, having a spoon of tiramisu and making Italian hand gestures, which added a playful feel to the brand and made it more inviting and approachable. We’ve created animations, such as clinking glasses and champagne towers to showcase the fun atmosphere of Florentine Trattoria. Using these on social media and web design to help catch the eye of the new customers and promote the restaurant’s unique personality. The color palette inspired by the south of Italy was our choice to convey the warmth and richness of Italian cuisine.