New branding for Athanor Akademie, a performing arts academy in Passau, Germany, training actors and directors for film and theater. The redesign makes great use of Snare’s variable type features in the new lockup logo and motion elements across the brand.
According to Anne Kaiser’s article for PAGE, designer Manuel Kreuzer based the entire identity on Snare by In-House International. Individual letters break out from the wordmark again and again – just as the academy’s students should be able to discover and live out their own creative personality during their studies. “The typeface is playful, fun, and with its lanky verticals and somewhat nervous energy, it also reflects the training” Kreuzer says. The complementary sans is Graphik by Commercial Type.
For each year, the posters follow a distinct design concept, so that Athanor Academy can always reinvent itself while maintaining continuity. In 2023, Kreuzer uses the Undefined Object Generator programmed by Eva-Maria Offermann and Paul Zink to generate new posters from previously defined colors, quotes, and images.