LAS Art Foundation is a non-profit art institution and platform for art, science, and new technologies in Berlin. The programmatic focal points range from artificial intelligence and quantum computing to ecology and biotechnology — illuminating the intersections between art, science, and technology. The newly launched visual identity and branding for LAS were developed by Kreuzberg-based creative agency MoreSleep. While the identity and campaign are primarily a digital experience, the responsive elements and motion design translate directly from the web into the physical realm.
The typographic framework is composed of Oldschool Grotesk and Diatype. Oldschool Grotesk is used for more prominent elements at display size and sub-headlines, while Diatype and Diatype Mono are extensively employed for body copy. Both typefaces embody a certain degree of mechanical warmth, which conceptually and functionally makes for a great pairing.