Studio George identity

Studio George, a London-based interior design studio, use Nirvana as their brand typeface. The complementary sans serif is ABC Diatype. Their identity was designed by Studio Lowrie, who describe the choice of Nirvana:

Studio George London loves creating a moody, cinematic feel with her interior design solutions, so we explored how we could bring that feel to the graphic design. We researched the golden age of Hollywood and the film titles that existed in that period had some really bizarre and fun fonts used. Nirvana was a font that we thought mirrored the unpredictability of these fonts, but being a full font could be adapted across the website and identity in the future.

In many projects, Nirvana has proven to be a great logo generator, whether in the music industry, fashion or, as in this case, interior design: its simple use gives the word a lively and pop image.