Time to be serious. In 2021, Fondation La France s’engage (“France commits itself Foundation”) dropped its previous playful identity for a new brand: reliable, serious, corporate.
The new logo symbolizes the rising associations awarded by the foundation, from their local scale (the figurative France) to a country-wide scale (the hexagon). The territory become more powerfull with vibrant new colours, inspired by the French flag, and slight twists in the layout.
French initiatives, French design, French typeface: we selected the beautiful Plaax Ney from 205TF to accompany this new identity.