[Be]Life Cosmetics

[Be]Life is a young brand dedicated to developing healthy hair products. The products are vegan, cruelty-free, sulfate-free, paraben-free, and petroleum-free. The brand asked us to create its identity, packaging, and web design. The premise was to create something that would capture attention and stand out in the current market within its industry.

For the identity, we worked with the concept of duality between the scientific and the organic, the structured and the gestural. Both the brand and the texts make reference to laboratory formulas. The typeface used is Dazzed with an editorial and minimalist approach. On the other hand, the illustrations representing the natural ingredients are gestural, organic, and feature vibrant colors.

The duality is reflected in both the formal and chromatic aspects, creating a logic that allows us to develop the different visual elements of the brand’s system.