Saint-Forgeot is a village in the region of Burgundy in eastern France. It is this place that Myriam Ziouche and Benjamin de Blic have chosen to cultivate vegetables and aromatic plants under the name Ferme Poliveau. On their four-hectare plot of land, the duo uses organic, open-field methods to grow pumpkins, cucumbers, tomatoes and more. In a second step, they bottle and can their soups, pickles and confitures de légumes themselves, in the pursuit of meeting the environmental challenges of our time.
Designer Julien Lelièvre provided a visual identity that is equally straightforward and striking. He found the sweet spot between minimalism and intimacy that is appropriate for the small artisan farm. The name Ferme Poliveau as well as the description “maraîchers / conserveurs” is set in capitals from Monument Extended by Pangram Pangram. The typeface chosen for accompanying text – on the website and on promotional printed matter – is Media Sans by Production Type. The website, developed by Francis Josserand, uses black-and-white typography to frame the photography which provides a glimpse into the alternative farm life.
For packaging the products of the organic market gardening farm, Lelièvre added a more promotional typeface to the mix: the labels on the bottles with soups made from squash, zucchini, and cauliflower are set in Joe182, a thick marker script by Jan Horčík.