Museums of History NSW (MHNSW) is a new cultural institution comprising the former Sydney Living Museums, the NSW State Archives and the Government Records Repository. Home to one of the most extensive archival collections in the world, as well as the conservation, management and visitation experiences across 12 historic houses, gardens and museums, MHNSW is the primary custodian and advocate of NSW’s history.
From First Nations to future generations, visitors to organisations requiring records stored, the institution invites audiences to discover new perspectives of the past by challenging our preconceived notions of history — showing how museums are a gateway to our future. […]
The identity is bound by time’s relativity and contextuality. The new logo is a splintering in time, caught in a layer. The design system builds on this fluctuating angle to provide maximum flexibility. The design system builds on this fluctuating angle to provide maximum flexibility paired with accessible typography. […]
The launch of the brand also coincided with the launch of MHNSW’s first campaign: ‘History, Not As You Know It’.
More info, full credits, images and animations on Behance.
Executive creative directors: Mel Baillache, Jason Little, Jo Roca
Creative director: Alexis Waller
Design director: Floriane Jambu
Designers: Atsaya Gabiryalpillai, Emma Turney, Dash O’Brien-Georgeson, Georgia Urie, Joseph Dennis, Tom Clayton