Formula E is a single-seater motorsport championship for electric cars, the electric pendant to Formula 1. This championships focuses on sustainability and innovation in electric vehicles by reducing the footprint of the races through diverse means and compensating the remaining emissions (though I still wonder how the cars, racers and staff are traveling around the world).
For their rebranding with the launch of their ninth season in 2023, Formula E commissioned a script font, FE Torque, made by lettering artist Rachel Joy Price based on the new logo she designes. It’s used for main titles and to accentuate some words. A custom cut of NaN Jaune was also developed. Named FE Sans, it’s used for all other typographic materials.
The custom cut puts aside the signature touching/closed apertures of Jaune and brings calmer and more traditional structures to some characters such as a monocular a and g, an e with an horizontal bar, etc. The resulting font family is used for all the branding and communication of the FE brand, from the subtitle of their logo, their website, the on-site communication and signage during the races, social media, infographics, etc.
FE Sans also comes with dedicated titling alternates which bring notches – drawn almost like ink traps – to the stems of the capital letters.
See the full case study on the website of lead designer Tom Myers.
