Onward provides lifelong, seamless supported living for individuals with developmental disabilities and acts as a hub, providing a single point of contact for doctors, specialists, caregivers, and families. Onward came to us to help them reimagine their external and internal branding. The external brand needed to be direct and professional, making sure patients and families felt like they were in good hands. The internal brand needed to be relaxed and chipper to attract the best talent.
Rebond Grotesque was used and adapted for the logo, while all typography is set in a combination of Grenette and Right Grotesk. Shortly after, Onward was renamed A1 (and the new logo is based on Right Grotesk, see last image).
Identity by Nonfiction
Copywriting by Brit Eaton
Web development by Triple G Interactive