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Eat Offbeat

Contributed by TypeType on Jun 30th, 2023. Artwork published in
circa 2020
.
Eat Offbeat 1
Source: www.pentagram.com Photo: TypeType. License: All Rights Reserved.

TT Trailers and TT Commons Pro are used in the new brand identity of Eat Offbeat.

Social impact food company Eat Offbeat offers cuisine created by former refugees and immigrants in NYC. Design company Pentagram comments:

The visual identity is simple but dynamic to cover uses from corporate catering to consumer products. The logo captures the idea of migration with type that shifts and moves before settling into staggered formations that are visually “off the beat.” The wordmark is set in TT Trailers Bold (designed by Type Type), a modern humanist grotesque with distinctive details. Secondary type is set in the minimal sans TT Commons (also by Type Type).

See more images in the case study.

Eat Offbeat 2
Source: www.pentagram.com Photo: TypeType. License: All Rights Reserved.
Eat Offbeat 3
Source: www.pentagram.com Photo: TypeType. License: All Rights Reserved.
Eat Offbeat 4
Source: www.pentagram.com Photo: TypeType. License: All Rights Reserved.
Eat Offbeat 5
Source: www.pentagram.com Photo: TypeType. License: All Rights Reserved.
Eat Offbeat 6
Source: www.pentagram.com Photo: TypeType. License: All Rights Reserved.
Eat Offbeat 7
Source: www.facebook.com License: All Rights Reserved.
Eat Offbeat 8
Source: www.facebook.com License: All Rights Reserved.
Eat Offbeat 9
Source: www.chelseamarket.com License: All Rights Reserved.

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  • TT Trailers
  • TT Commons

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