The brand identity builds on Favrit as your invisible friend—the magical genie—always in your pocket. The design concept runs through the entire identity program and lays the foundation of a brand that’s able to provide extraordinary customer experiences. Simple, disruptive, surprising and hopefully a tad magical.
A bold but controlled serif display typeface gave Favrit the perfect voice to communicate the engaging tone of voice, across all screens and mediums. It provides human warmth and a personal sensibility to the brand. Combined with a pragmatic and highly functional sans serif to maximise legibility on smaller copy, the typopgraphy strikes a balance between human warmth and technical precision — a combination also embodied in Favrit’s product.