Citizen X (2022)

Citizen X is an investment firm focused exclusively on ventures, token projects, and protocols built for Web3 services, DeFi, and NFTs.

The core idea behind the brand identity is rooted in the symbolic framework of blockchain. The design elements such as typography and brand shapes draw inspiration from blockchains, which consist of interconnected blocks forming an expanding list of records. These blocks serve as the foundation of the visual system, which is both comprehensive and modular.

The wordmark is custom drawn. It’s paired with Neue Machina Inktrap for headings and Px Grotesk for body text.

See also the updated visual identity for this client, from 2023.