A near year-long process that spanned copywriting, typography, colour systems, illustration, packaging, art direction, social media and creating a robust e-commerce website, the revamp had to house a diverse range of products – 15 in total. But it also had to consider the aesthetic history of herbalism at large. […]
The custom Wooden Spoon Herbs wordmark also embraces variation, appearing in multiple incarnations throughout. These include three horizontal versions and a circular iteration.