2022 rebrand by Gretel NY. The logomark is custom, derived from WiseType’s WT Zaft. As a customizable data analytics and business intelligence (BI) platform, Mode’s rebrand played off of its ability to build charts and reports based on your data by implementing a flexible, adaptable grid system that reacts to content in unique and different ways. Put another way, Mode exists to “fill in the gaps” around customers’ data and connect them together in compelling ways. The serif typefaces allow more versatility in stretching, squashing, and manipulating type in various configurations while still retaining recognizable letterform shapes. The green color scheme and “retro” serifs also evoke images of retro computing and a “close-to-the-metal” look and feel. The brand typefaces are Grenette by Colophon and Graphik by Commercial Type.