MANA
The young London fashion label MANA strives to be a benchmark for a better future of fashion. “Our goal is to minimize human impact on the planet by only using sustainable materials and producing responsibly,” say founders Avneet and Sunny, who have followed in their family’s footsteps of working in fashion.
Having grown up with the Sikh philosophy, it is one of their core beliefs to “respect the environment and live in harmony with it”. So 5% of every purchase automatically is donated to charities such as World Land Trust, Fauna & Flora International, The Wildlife Trusts, Earthjustice and the Soil Association.
The MANA range is just as minimalist as its corporate design: T-shirts, sweatshirts, hoodies and jogging pants – all the basics for eco-conscious consumers who still want to be fashionable. The decision to use the brand’s corporate fonts on the products, the website as well as in the socials is just as on trend: Pangea (Regular and SemiBold) and Pangea Text (Light). The Pangea Collection corresponds to both the MANA design taste and its vision for sustainability.
Pangea is the first typeface that has made a contribution to climate protection. Its designer Christoph Koeberlin donates 25% of his income from this typeface towards the preservation of the rainforest and for large-scale reforestation projects involving the local population.
