Folkz

Folkz is a contemporary shop offering traditional products in the city of Zakynthos. Its name combines the word “folks” as a reference to the people behind the products, with the initial letter of the placename “Zakynthos” replacing the final s. In the typographic logo, the name is divided into two lines to create a dynamic composition that highlights the final Ζ. The logo features the high-contrast, quirky display typeface Eklektyk by Laïc that resembles the physical space’s design. It’s supported by Geomanist from Atipo. The color palette, inspired by the interior decoration, creates interesting contrasts, enhancing the visual identity’s contemporary approach.