Brain Park in Kraków is a new office development by Echo Investment. The complex consists of three ten-storey buildings with an underground car park, as well as a courtyard where places to relax, eat outdoors, play table tennis or play chess have been planned.
The wayfinding design we prepared for this facility is minimalist and elegant – the whole has a unified, welcoming character that does not compete with the architectural and interior design. An important aspect guiding the idea of this wayfinding was the use of materials and the application of colours that appear in the spaces of the office building both in the architectural and finishing layers.
The typeface Di Grotesk, from the Polish typographic studio Threedotstype, was chosen for the primary use within the wayfinding system. In the design, the Bold style was used for Polish texts and Regular for English texts (…) The typographic messages were also complemented by the set of unique pictograms – closely related to the Di Grotesk typeface, and designed on the basis of its characteristic elements.