HAK Studios is “a multidisciplinary, concept driven design studio, working with leather, textiles and ceramics”. Based in Greece and launched by designer Alex K., the company produces handcrafted pieces: HAK is short for “Handcrafted by Alex K”. which are sold in selected stores in Greece – and New York City.
In collaboration with the founder, Semiotik Design developed the naming and visual identity. The corporate image is built around photographs that show intimate combinations of bodies and HAK Studios pieces, and typography set inActivist and Formular from Brownfox.